AI Insights · Timothy · October 2021
Top 5 Film & Television Apps on iOS in Africa: Q3 2021 Performance
In Q3 2021, Netflix, DStv Stream, Showmax, MyDStv Africa, and Amazon Prime Video showed diverse trends in downloads and active users in Africa. Sensor Tower provides deeper insights into these metrics.
The third quarter of 2021 saw notable trends in the performance of the top five Film & Television applications on the iOS platform in Africa. Data from Sensor Tower highlights the weekly downloads, revenue, and active users for Netflix, DStv Stream, Showmax, MyDStv Africa, and Amazon Prime Video.
Netflix experienced a steady flow of weekly downloads, peaking at around 37K in the last week of August. Weekly revenue showed a gradual increase, reaching approximately $22.8K by the end of September. Active users remained robust, with a noticeable uptick to around 706K by the final week.
DStv Stream saw fluctuating weekly downloads, peaking at 14.8K in late July. Active users showed a slight upward trend, ending the quarter with around 162K.
Showmax exhibited consistent weekly downloads, peaking at 8.1K in late August. Active users also demonstrated a steady pattern, with a slight decline towards the end of the quarter, finishing at around 36.5K.
MyDStv Africa experienced a substantial increase in weekly downloads, peaking at 7.6K in late August. Active users showed a significant rise, reaching around 42.9K by the end of September.
Amazon Prime Video maintained steady weekly downloads, peaking at around 4.6K in mid-July. Weekly revenue also showed an upward trend, ending the quarter at approximately $15.7K. Active users remained relatively stable, closing the quarter at around 34.2K.
For further insights and detailed metrics, visit Sensor Tower's platform.
